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Golf Business Canada 2026

Concurrent Breakout Sessions

Fresh perspectives. Practical solutions. Ideas you can put to work. Taking place at the Victoria Conference Centre, this year's concurrent breakout sessions bring together industry experts and golf operators to explore the challenges, opportunities and innovations shaping the business of golf. Browse the lineup by day below to discover sessions, speakers, times and locations.

Tuesday, November 17

4:30 – 5:30 p.m.

Concurrent Breakout Sessions

Data & Profitability

The Business Scorecard

Using Your Data to Drive Smarter Decisions and Greater Profitability

Saanich 1 & 2

Your golf operation generates valuable data every day, from tee time bookings and spending patterns to labour costs and weather impacts. The opportunity lies in turning that information into insights that help you make better decisions and improve financial performance.

This panel will explore how to identify meaningful measures, recognize trends, and connect the numbers across your operation. Hear practical perspectives on using data to guide pricing, staffing, marketing, and resource planning, while looking beyond total rounds and revenue to understand profitability. You'll leave with ideas for building a useful business scorecard and putting your data to work with greater confidence.

Panel Discussion

Slade King, COO, Play Golf Calgary
Ross Liggett, Vice President of Data, Noteefy
Del Ratcliffe, Chief Operating Officer, Pinnacle Golf Properties Management
Jason Lowe, VP of Operations, GolfBC Group
Moderator: Jordan Vizena, NGCOA Canada

View Speaker Bios →
People & Culture

Performance Management Done Right

Progressive Discipline, Documentation & Risk Reduction

Oak Bay

Addressing employee performance concerns is one of the more challenging responsibilities of managing a golf operation. Clear expectations, timely conversations, and consistent follow-through can help managers address issues early and support employees in making meaningful improvements.

This session will explore practical approaches to performance management, including when progressive discipline may be appropriate and how to document concerns, conversations, and next steps. Learn how to navigate difficult discussions, distinguish performance gaps from misconduct, and recognize situations that may require additional guidance. You'll leave with tools to approach employee issues more confidently, support fair and consistent decisions, and reduce avoidable risk.

Speaker

Darcy Michaud, Chief Services Officer, HR Covered

View Speaker Bio →
Marketing

Fairways to Followers

Using Influencers & Content Creators to Drive Awareness and Tee Times

Carson Hall C

What makes a partnership between a golf course and a content creator work for both sides? Moderated by Colin Weston of the ModGolf Podcast, this panel brings together golf influencers and a course operator to explore what creators hope to achieve, what courses can gain, and how to align their goals.

From introducing your course to new audiences to creating content that inspires golfers to book, the conversation will explore the opportunities, address common concerns, and share lessons from both sides of the partnership. Whether you're hesitant about working with influencers or ready to get started, you'll leave with practical ideas for choosing the right partners, setting clear expectations, and measuring value beyond likes and views.

Panel Discussion

Mac Boucher, Influencer
Michael Caan, Golf Pro, Influencer
Steve Young, GM, Banff Spring Golf Course
Kyla Inaba, Golf Pro & Academy Instructor, Predator Ridge Resort
Moderator: Colin Weston, Founder, ModGolf Podcast

View Speaker Bios →
Cybersecurity & Risk Management

Cybersecurity: Is Your Golf Business an Easy Target?

Esquimalt

From online bookings and payment processing to employee records and customer databases, technology touches nearly every part of your golf business. A convincing phishing email, fraudulent payment request, or compromised account can disrupt operations and put customer trust at risk.

This practical session will explore phishing, ransomware, payment fraud, and customer data protection through the lens of everyday golf operations. Learn how to strengthen account security, manage staff access, recognize warning signs, and prepare your team to respond when something goes wrong.

You'll leave with five actions every operator should take before the 2027 season to protect sensitive information, reduce the risk of costly downtime, and keep your business running.

Speaker

Dominic Vogel, President, Vogel Cyber Leadership & Coaching

View Speaker Bio →

Wednesday, November 18

10:45 – 11:45 a.m.

Concurrent Breakout Sessions

Course Operations

The Future of Turf

Technology, Automation & the Next Generation of Course Maintenance

Saanich 1 & 2

Autonomous mowing technology has arrived and continues to evolve rapidly, but every golf facility operates with unique financial priorities, layout complexities, and operational goals. The question facing course owners isn't about blindly following a trend, but rather asking: Is autonomous technology right for our course, when is the ideal time to adopt, and how do we do it smartly?

This session provides an objective, engineering-backed roadmap to evaluate course automation on your own terms. Break down the current technological landscape, explore best practices for matching hardware to real-world topography, and unpack the multi-variable ROI that considers financial returns, labour reallocation, and player experience. Discover how to navigate the transition thoughtfully; evaluate facility readiness, adapt crew workflows, de-risk your investment, and implement best practices that deliver lasting value.

Speakers

Eric Heichert, CTO, Albatross Automation
Tiana Heichert, CSO, Albatross Automation

View Speaker Bios →
People & Culture

Termination Clauses

What You Need to Know

Oak Bay

The termination clause in an employment agreement can have significant implications when an employment relationship ends. Understanding its purpose and potential limitations is an important part of managing your workforce and planning for difficult decisions.

This session will explore what termination clauses are intended to do, common drafting pitfalls, and why wording matters. Learn what to look for when reviewing employment agreements, when to seek legal guidance, and how to identify provisions that may leave your operation exposed to unexpected costs. You'll leave with a clearer understanding of the questions to ask before hiring, updating agreements, or making a termination decision.

Speaker

Darcy Michaud, Chief Services Officer, HR Covered

View Speaker Bio →
Artificial Intelligence

AI You Can Use Monday Morning

A Practical Playbook for Golf Operators

Carson Hall C

Everyone is talking about AI, but most of the conversation stays conceptual. This session is different. Through live, step-by-step demonstrations, we'll walk through real ways golf course owners and operators can put AI to work today, no technical background or coding required. Along the way, you'll get to Claude and some of the surprisingly powerful things it can do, no matter your skill level. Whether you've barely used AI or already experiment with it, you'll leave with practical ideas and a clear starting point you can put to work right away.

Speaker

Jason Wilson, Founder & CEO, Gallus Golf

View Speaker Bio →
Artificial Intelligence

Part 1 – AI Peer to Peer Exchange for Advanced Users

Esquimalt
Registration Required | 40 Max

An interactive AI leadership lab for senior golf operators who are already using AI and ready to explore more advanced applications. Through structured peer exchange, participants will share real-world uses, unpack how they work, and explore how those ideas can be adapted across golf operations.

Designed for established users with a paid subscription to Claude, ChatGPT, or another frontier large language model, this session will move beyond the basics into deeper applications and workflows. If open-weight models, skills, and harnesses get you excited, this lab is for you.

Bring a laptop, an active paid AI subscription, and a willingness to share your experience, learn from your peers, and experiment together.

Facilitator

Ross Liggett, Vice President of Data, Noteefy

View Facilitator Bio →
Register for AI Peer Exchange →

*Registered session delegates only.

1:30 – 2:30 p.m.

Concurrent Breakout Sessions

Marketing & Business Growth

The Power of the Female Market

Turning Momentum into Business Growth

Saanich 1 & 2

Women are a powerful force in golf's growth across North America. In Canada, women account for approximately one-quarter of golfers, and Golf Canada reports that new participants are increasingly younger and female. South of the border, National Golf Foundation research shows women and girls accounted for 52% of the net growth in U.S. on-course participation between 2020 and 2025, adding 2.5 million players. For Canadian golf operators, this momentum presents a compelling opportunity to attract customers, build loyalty, and grow revenue.

This panel brings together women in the industry to explore how facilities can connect with female golfers through effective marketing, appealing programs, and memorable customer experiences. The discussion will also examine how attracting more women into staff and leadership roles can bring valuable perspectives to your business and help customers see themselves reflected throughout your operation.

Hear practical ideas for understanding this market, strengthening your brand's appeal, and connecting your customer and recruitment strategies. You'll leave with fresh approaches to making your facility a destination of choice for women, as golfers, employees, and future leaders.

Panel Discussion

Crystal Pitt, Director of People & Culture, GolfBC Group
Tiffany Gordan, President, PGA of Canada
Lauren Nisbet, Director of Operations, Westview Golf Club
Moderator: Lesley McMahon, General Manager/Owner, Balmoral Golf Course

View Speaker Bios →
Retail

The Modern Pro Shop

Rethinking Retail for Today's Golfer

Oak Bay

Your pro shop is an opportunity to strengthen the golfer experience and grow revenue with every visit. Creating a retail space that connects with today's golfer means looking closely at what you stock, how you present it, and how your team helps customers find products they'll value.

This session will explore practical ways to refresh your retail approach, from product selection and merchandising to inventory management and staff engagement. Learn how to create appealing displays, tailor your offering to your customers, and build confidence in your team's selling skills. You'll leave with ideas to make your pro shop more inviting, relevant, and profitable.

Speakers

Meegan West, Founder & VP of Experience, West Sales
Trevor West, Founder & VP of Sales, West Sales

View Speaker Bios →
Food & Beverage

The F&B Playbook

Effective Menu Engineering & Inventory Control

Carson Hall C

Session description coming soon.

Speaker

David Hopkins, President, The Fifteen Group

View Speaker Bio →
Artificial Intelligence

Part 2 – AI Peer to Peer Exchange for Advanced Users

Esquimalt
Registration Required | 40 Max

An interactive AI leadership lab for senior golf operators who are already using AI and ready to explore more advanced applications. Through structured peer exchange, participants will share real-world uses, unpack how they work, and explore how those ideas can be adapted across golf operations.

Designed for established users with a paid subscription to Claude, ChatGPT, or another frontier large language model, this session will move beyond the basics into deeper applications and workflows. If open-weight models, skills, and harnesses get you excited, this lab is for you.

Bring a laptop, an active paid AI subscription, and a willingness to share your experience, learn from your peers, and experiment together.

Facilitator

Ross Liggett, Vice President of Data, Noteefy

View Facilitator Bio →
Register for AI Peer Exchange →

*Registered session delegates only. If you've already registered for Part 1, you do not need to register again.

Thursday, November 19

11:00 a.m. – 12:00 p.m.

Concurrent Breakout Sessions

Revenue & Profitability

Go For the Green

Strategies to Increase Spend Per Golfer

Saanich 1 & 2

Golf facilities have opportunities throughout the golfer journey to enhance the experience and grow revenue without simply raising prices. From tee time booking and retail to food and beverage, practice facilities and events, this session explores practical ways to create value, offer compelling upgrades and increase spend per golfer.

If one idea helps your average golfer spend just $10 more per round, a typical golf facility could add hundreds of thousands of dollars in additional annual revenue. Discover how better ideas, stronger sales practices and thoughtful execution can help you capture more of the opportunities already within your operation.

Stop laying up and start going for the green.

Speaker

James Cronk, CEO & Co-Founder, Guru Collective

View Speaker Bio →
Food & Beverage

What's Hot for 2027

F&B Trends Golf Operators Need to Know

Oak Bay

Changing tastes and guest expectations are creating new opportunities for food and beverage at golf facilities. From emerging menu and beverage concepts to shifts in how customers choose, order, and dine, understanding what's ahead can help you prepare for the coming season.

This forward-looking session will explore the consumer and F&B trends expected to shape 2027 and what they could mean for your operation. Consider which ideas fit your clientele, how to balance fresh offerings with familiar favourites, and where to focus your planning. You'll leave with inspiration and practical considerations for keeping your F&B experience relevant, appealing, and financially sound.

Speaker

Chef Scott Doust, President of the Culinary Federation Victoria Chapter, Culinary Specialist at Sysco Food Services

View Speaker Bio →
Technology

The Cutting Edge of Golf Technology

What's Powering Golf's Future

Carson Hall C

Technology is changing how golf courses operate, connect with customers, and deliver the golfer experience. With so many tools and possibilities, understanding where technology can make a meaningful difference is key to deciding what deserves your attention and investment.

Moderated by Jason Wilson, this panel brings together golf technology perspectives to explore emerging applications, operational opportunities, and the practical realities of adoption. Hear how to evaluate solutions, consider integration with your existing systems, and prepare your team for change. You'll leave with a clearer view of what's possible and questions to help guide technology decisions at your own facility.

Panel Discussion

Del Ratcliffe, Chief Operating Officer, Pinnacle Golf Properties Management
Rob Sunstrum, Founder, Smart Golf
Robbert Klein Langenhorst, Regional Manager, Golfmanager
Moderator: Jason Wilson, Founder & CEO, Gallus Golf

View Speaker Bios →
Risk & Operations

Hidden Liabilities

Identifying and Mitigating Risk Before It Becomes a Problem

Esquimalt

Some risks at your golf facility are easy to spot. Others can go unnoticed until an incident exposes a gap in your procedures, documentation, or planning. Recognizing those vulnerabilities early can help protect your guests, employees, and business.

This panel brings together risk engineering expertise and firsthand club management experience to explore how operators can take a more proactive approach. Learn how a risk register can help you identify, prioritize, and track concerns, and how to turn those findings into practical action. Through discussion of everyday exposures and lessons from club operations, you'll leave with ideas for strengthening procedures, documenting your efforts, and making risk management part of your ongoing operations.

Panel Discussion

Nelson Jamison, Regional Manager, Aviva Risk Management Solutions
Richard Ingle, Former GM / Consultant
Panelist & Moderator: Brian Schaal, GM, Copper Point Golf Club

View Speaker Bios →
Golf Business Canada 2026

Meet Our Speakers

Get to know the industry experts, innovators and golf professionals bringing fresh perspectives and practical insights to this year's conference. 

Brian Schaal Brian Schaal President, General Manager & Executive PGA Professional, Copper Point Golf Club Read Bio Close Bio

Brian joined Copper Point Golf Club in 2004. Prior to joining Copper Point Golf Club, Brian worked at Kokanee Springs Golf Resort, Morningstar International, Nanaimo Golf Club, Shaughnessy Golf & Country Club, and Eagle Ranch Resort.

Brian is a Director with the BC Chapter of the NGCOA, and the Secretary/Treasurer with the National Golf Owners Association, and President of the Columbia Valley Golf Trail.

Throughout his career, Brian has been recognized with numerous professional and community awards. In 2013, he received the PGA of BC Professional Development Award and was also the recipient of the NGCOA Fore Season Golf Professional Award. In 2016, he received the PGA of BC's Distinguished Service Award and was named Kootenays Professional of the Year. In 2019, he was named the PGA of Canada Dick Munn Executive Professional of the Year. In 2020, Brian received the PGA of BC Dunc Sutherland Distinguished Service Award and became a two-time recipient of the NGCOA Fore Season Golf Professional Award, having previously received the honour in 2013. Most recently, in 2024, Brian was honoured with the Rotary Citizen of the Year Award in recognition of his contributions to the Columbia Valley community.

Certified PING and Titleist Club Fitter.

Colin Weston Colin Weston Host & Creator, ModGolf Podcast Read Bio Close Bio

Colin Weston is the host and creator of the award-winning ModGolf Podcast and YouTube channel, a platform he has built over 260+ episodes into one of the golf industry's most recognized voices for innovation and entrepreneurship.

A four-time founder and seasoned sports tech entrepreneur, Colin has spent nearly a decade interviewing the game's top entrepreneurs, innovators, influencers and disruptors, earning recognition as a Top 25 golf podcast and a trusted resource for PGA professionals and industry leaders. Beyond the microphone, he is a committed community builder who connects founders, creators, and change-makers across the golf world to help grow the game and the business of golf.

Crystal Pitt Crystal Pitt Director of People and Culture, GolfBC Group Read Bio Close Bio

Crystal Pitt, Director of People and Culture at GolfBC Group, has 18+ years of experience in Human Resources and is passionate about aligning people strategy with business results. After completing a BA in Psychology from UBC and an HR Diploma from Kwantlen Polytechnic University, she has supported businesses ranging from 30 to 800 employees across a variety of industries, including tech, marketing, health care, skilled trades, professional services, and hospitality. She specializes in developing strategy and executing the tactical implementation to help organizations achieve their goals. This cross-industry perspective provides new insights to the unique people challenges of golf course operations.

In her 5 years with GolfBC Group, notable achievements include:

  • Winning employer of the year awards from the Greater Vancouver Board of Trade and the Tourism Industry Association of BC.
  • Increasing employee engagement scores year over year.
  • Achieving a 99% net promoter score on the leadership development workshops she designs and delivers.
  • Decreasing employment law costs and severance payouts by over 50%, due to strong legal knowledge, strengthened performance management practices, and effective communication.
  • Overhauling the company's Purpose/Mission/Core Values, resulting in a more unified workforce working towards shared goals.
  • Providing practical, simple solutions for complex employee challenges — giving managers a clear path forward and peace of mind.
Daniel Sillari Daniel Sillari CEO, Golfmanager Read Bio Close Bio

Coming soon

Darcy Michaud Darcy Michaud Chief Services Officer, HR Covered Read Bio Close Bio

Darcy brings 30 years of experience in HR legislation and employment law to his role as Chief Services Officer at HR Covered. He leads the advisory team that Canadian employers turn to for guidance on workplace claims, inspections, and terminations, helping them navigate complex employment matters with confidence. Contact Darcy at [email protected] or 1-866-606-0149.

David Hopkins David Hopkins Founder, The Fifteen Group Read Bio Close Bio

David began his career in restaurant management and held various senior management positions at some of the top restaurant companies in North America. In 1997, David joined a large multi-brand restaurant group to head up the financial/accounting department of one of their most profitable divisions. A numbers guy to his core, he implemented a centralized accounting department and helped the division grow from 4 restaurants to 9, each with sales of over $4 million annually.

In 2001, David formed The Fifteen Group, a consulting agency dedicated to maximizing profitability for food and beverage operations. The Fifteen Group's clients range from owner/operated establishments to multi-unit restaurant corporations worldwide. Since 2001, David has continually grown and developed the company and its offerings, reaching a milestone of over 1,500 clients. He has led the company's expansion into the U.S. and internationally, upholding his original aim of helping businesses make more money through effective sales generation and disciplined cost control management.

Del Ratcliffe Del Ratcliffe COO, Pinnacle Golf Properties / President, CourseRev.ai Read Bio Close Bio

Del Ratcliffe is the Chief Operating Officer of Pinnacle Golf Properties and President of CourseRev.ai, bringing 35-plus years of leadership in golf operations, projects, and technology to bear on solving problems that face all golf operators. At Pinnacle, he helps pair disciplined execution with innovation, including rapid recent expansion with Walden Golf Group projects across the Southeastern US and even in Michigan.

Ratcliffe is a Class A member of the PGA of America, and is the immediate Past President of the North Carolina Golf Course Owners Association. He has received the NGCOA's Don Rossi Award for significant, long-lasting service. He is a familiar voice at PGA Show presentations, Golf Inc Summits, the NGCOA Golf Business Conference, Golf Business TechCon, and many other speaking platforms. He speaks frequently on technology, AI and operations, but his rule is simple: if the tech does not help the golfer and the staff, it does not make the cut.

Dominic Vogel Dominic Vogel President, Vogel Cyber Leadership & Coaching Read Bio Close Bio

Dominic Vogel is a well-respected cyber security thought leader appearing on media news outlets across the world. As a twenty-year veteran cyber security expert and thought leader, Dominic holds a proven track record across multitude of industries (financial services, logistics, transportation, healthcare, government, telecommunications, and critical infrastructure).

Dominic is a firm believer in delivering sustainable security that supports and protects business goals. Having worked within large and globally diverse organizations he has extensive security experience that has been forged over the past two decades as an information security professional.

Dominic is a 2x founder who has focused on providing unbiased actionable cyber security strategic guidance and advice to startups and small businesses across North America.

Dominic is the President at Vogel Cyber Leadership & Coaching, a Vancouver-based leadership advisory company specializing in cyber risk management.

Eric Heichert Eric Heichert Chief Technology Officer, Albatross Automation Read Bio Close Bio

Eric is a mechatronics engineer with 8+ years working on self-driving vehicles and the Chief Technology Officer of Albatross Automation. He bridges advanced robotics with real-world course maintenance, leading autonomous fleet planning, technical deployments, and robotics management for Canadian golf courses. Eric specializes in matching autonomous hardware to complex topography, ensuring robotic fleets operate safely, efficiently, and reliably in daily maintenance workflows.

James Cronk James Cronk President, Cronk Group / Co-Founder, Guru Collective Read Bio Close Bio

James Cronk is a respected leader in the golf and hospitality industry with more than 30 years of experience. A former golf professional, club manager, restaurant manager, and theatre producer, he now works globally as a speaker, consultant, and entrepreneur focused on leadership, culture, and service excellence.

James has delivered keynote presentations and workshops at major industry events, including the NGCOA Canada and U.S. National Conferences, the Asia Pacific Golf Summit, the European Golf Business Conference, the CMAA World Conference, and events for the PGA of Canada, the PGA of America, and the PGA of GB&I.

He is the President of Cronk Group, a consulting firm that has assisted clubs of all types for more than 18 years in everything from strategic planning to team culture to operational efficiencies. He is also the co-founder of Guru Collective, which offers technology and training platforms designed to help clubs improve operations, train teams, enhance health and safety, and elevate the member and guest and employee experience.

To learn more, visit www.gurucollective.ca

Jason Lowe Jason Lowe President, GolfBC Group Read Bio Close Bio

Jason is the President of the GolfBC Group overseeing 7 golf courses in British Columbia along with the Crystal Lodge and Beacon Pub & Eatery in Whistler. His 28 years of experience includes positions as Vice President, Director of Operations, General Manager, Director of Sales & Marketing, Sales & Event Manager and Golf Operations Manager. Post secondary education includes a Bachelor of Commerce Degree from Royal Roads University and Golf Operations Management Diploma from Selkirk College.

Jason Wilson Jason Wilson Founder & CEO, Gallus Golf Read Bio Close Bio

Jason Wilson is the Founder and CEO of Gallus Golf, a technology platform that has served golf courses across North America for 15 years with industry-leading custom-designed mobile apps, loyalty programs, membership tools and more. Jason has also led companies serving breweries, performing arts organizations, and resorts, giving him a broad view of how businesses across hospitality and entertainment are putting new technology to work. An everyday AI user, Jason leans on it for everything from strategy and planning to analysis and communication, and is always looking for practical new ways to put it to work. Jason lives in San Diego with his wife and two daughters.

Kyla Inaba Kyla Inaba Academy Manager, Predator Ridge Resort Read Bio Close Bio

Kyla is a PGA of Canada Class A professional and the Academy Manager at Predator Ridge Resort. She has been guiding golfers to better golf at Predator Ridge since 2017 and brings many layers of experience to her coaching.

After graduating from UBC Vancouver, where she captained the Varsity Thunderbird golf team, Kyla played professional golf for six years in Australia and America. She also worked abroad for three seasons, studying under multiple coaches and developing a deeper understanding of biomechanics and the art of coaching.

Kyla's passion is rooted in helping golfers enjoy the game. Whether that means lowering a handicap, preparing for competition, or introducing someone to golf for the first time, she is known for tailoring her coaching to each individual and delivering clear, digestible instruction. She understands that every body functions differently and adapts her coaching to suit each player's needs.

She is involved in a variety of academy programs including Swing Like a Girl, junior elite training, season-long game improvement programs, and golf fitness initiatives.

Kyla has received numerous accolades including PGA of BC Coach of the Year (2025) and Teacher of the Year (2023). She was awarded the PGA of BC Community Leadership Award (2020) for her work growing the Swing Like a Girl program and women's golf community. In 2021, she participated in the inaugural Golf Canada & PGA of Canada Women in Coaching Program. She has completed the Coaching New Competitors and Coaching Developing Competitors training. Kyla has also mentored under world-renowned coach Shauheen Nakhjavani and is a Titleist Performance Institute (TPI) Level 2 certified instructor.

Meegan West Meegan West Founder & VP of Experience, West Sales Read Bio Close Bio

With more than 25 years of design and practical art experience, Meegan brings a rare combination of instinct, refinement, and discipline to every space she touches. Her eye for detail isn't learned, it's innate but it's been sharpened by decades of hands-on execution and industry leadership.

Michael Caan Michael Caan Professional Golfer & Golf Content Creator Read Bio Close Bio

Michael Caan is a professional golfer, PGA of Canada Class A member, and golf content creator. Since picking up the game in 2011, Michael has competed at a high level, earning several professional victories. He played collegiate golf at Simon Fraser University before continuing his professional career. For the past five years, Michael has been creating golf content for social media that features on golf travel, golf courses, instruction, the realities of pro golf, and more.

Nelson Jamison Nelson Jamison Western Regional Manager, Aviva Risk Management Solutions Read Bio Close Bio

Nelson Jamison is Western Regional Manager with Aviva Risk Management Solutions (ARMS), where he also leads the National Virtual Assessment program and serves as Head of ARMS Innovation for Canada. He has extensive experience in commercial insurance, risk management, loss prevention, and business resilience, helping organizations identify exposures and develop practical strategies to manage risk.

Nelson brings a broad operational perspective from a career that has also included underwriting, construction, automotive service, and small business ownership. In his national roles, he focuses on evolving how risk assessments are delivered and advancing innovation, technology, and new approaches to risk management. He holds an MBA from the Australian Institute of Business, with a focus on enterprise AI, and has studied Risk Management at Simon Fraser University.

Richard Ingle Richard Ingle Golf Industry Management Consultant Read Bio Close Bio

Richard Ingle, MBA, is an experienced executive leader with practical, golf-specific expertise in enterprise risk management (ERM), strategic planning, financial management, and organizational performance across private member-owned and for-profit golf environments.

He recently left Victoria Golf Club, where he served as General Manager, to focus on management consulting within the golf industry. Richard has also served as General Manager of Country Hills Golf Club in Calgary and Arbutus Ridge Golf Club in Cobble Hill. His career spans both not-for-profit, member-owned organizations and for-profit business models, giving him experience across different financial priorities, stakeholder expectations, and approaches to organizational decision-making.

Richard holds an MBA in Executive Management from Royal Roads University, where he specialized in management consultancy. He is a member of the Club Management Association of Canada and the PGA of British Columbia.

Richard views ERM as a practical framework for understanding the full organization, not simply identifying areas of concern. By applying deep diagnosis to material business areas, developing relevant performance indicators, monitoring trends over time, and consistently prioritizing what matters most, he uses ERM to help Boards and management teams identify emerging concerns, recognize areas of strength, allocate attention appropriately, and develop strategic and operating plans that are evidence-based, prioritized, and defensible.

Rob Sunstrum Rob Sunstrum Co-Founder & CEO, SMART Golf Software Read Bio Close Bio

Rob Sunstrum is an entrepreneur who has co-founded two software companies over the past six years. As Co-Founder and CEO of SMART Golf Software, Robert and his team have developed an innovative platform that simplifies the management of golf leagues, tournaments, and events. With an exceptionally high customer retention rate, Robert attributes SMART Golf's success to a simple philosophy: understanding and supporting both sides of the golf shop counter. By working closely with golf professionals, course operators, and players, SMART Golf continues to deliver intuitive solutions that make managing events easier for organizers while creating an exceptional experience for golfers. Robert believes that as technology continues to evolve, there is a growing demand for businesses to embrace new tools and innovations that improve efficiency without adding complexity.

Robbert Klein Langenhorst Robbert Klein Langenhorst Regional Manager, Golfmanager Read Bio Close Bio

Robbert Klein Langenhorst is Regional Manager at Golfmanager, the AI-Core cloud-based golf and club management platform, where he works with golf clubs, resorts and hospitality groups across EMEA and Asia-Pacific, including Marriott properties, on sales, onboarding and customer support. Before joining Golfmanager in 2023, he was Director of Sales and Marketing at Siam Country Club in Thailand, where he restructured the commercial team and brought revenue back to target after COVID. He has more than 20 years of international business development experience across Asia, Africa, the Middle East and Europe, much of it leading digital change: introducing cloud CRM systems and modernising how teams sell. Originally from the Netherlands, he is based in Singapore.

Ross Liggett Noteefy Read Bio Close Bio

Coming soon

Slade King Slade King COO & Executive Professional, Play Golf Calgary Read Bio Close Bio

Slade King is the Chief Operating Officer and Executive Professional at Play Golf Calgary, a premier multi-course golf group operating top public facilities around the Calgary area (including The Links of GlenEagles, Blue Devil, HeatherGlen, and Serenity).

A Class "A" PGA of Canada Executive Professional, King got his start in the industry picking range balls in the backshop as a kid before building a career that spans over two decades in golf operations and facility management. Known for his forward-thinking approach to the business, he has been a key driver in introducing dynamic pricing, modern booking technologies, and player-centric programs across Play Golf Calgary's properties.

His industry leadership has earned him broad recognition, including the PGA of Alberta Executive Professional of the Year award, and he serves on the Board of Directors for the National Golf Course Owners Association (NGCOA) Canada.

Tiana Heichert Tiana Heichert Chief Strategy Officer, Albatross Automation Read Bio Close Bio

Tiana is the Chief Strategy Officer of Albatross Automation, combining 6+ years of business and tech consulting for Fortune 500 companies with her background growing up on her family's golf course. She works directly with course leadership to evaluate operations, cutting through the tech noise to reveal where automation drives real value. By tailoring fleets to course needs, modelling ROI, and mapping adoption timelines, Tiana gives owners the data-backed clarity to decide if, when, and where to automate.

Trevor West Trevor West Founder & VP of Sales, West Sales Read Bio Close Bio

Trevor has spent a lifetime inside the game of golf, not just playing it, but living it from every vantage point imaginable. From decorated amateur to touring professional to respected Head Pro, he's experienced the sport at its most competitive and its most communal. That journey didn't just deepen his love for the game, it sharpened an instinct for it. The kind of eye for detail, nuance, and opportunity that can't be taught, only earned.