Conference Education
This year’s education program brings together big-picture thinking and practical takeaways designed for today’s golf operators.
From keynote perspectives to sessions covering operations, marketing, technology, revenue and more, Victoria will give you new ideas to take back to your facility and put into action.
More Ways to Learn
Build your own conference experience with concurrent sessions exploring the challenges, opportunities and ideas shaping golf operations today. Choose the conversations most relevant to you and your team throughout the program.
Meet Our Keynote Speakers
From innovation and guest experience to leadership, three keynote speakers will bring distinct perspectives to the stage in Victoria.
Opening Keynote
Double Down on Innovation
The real-life inspiration behind 21, Jeff Ma shares how data, innovation and challenging conventional thinking can help golf operators uncover new opportunities and gain a competitive edge.
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Breakfast Keynote
The Anatomy of an Unforgettable Experience
Drawing on decades of leadership in golf, hospitality and professional sports, Jeff Stipec explores the operational details that transform good guest experiences into unforgettable ones.
Closing Keynote
Relentless Decency
End the conference with a fresh perspective on leadership as Tod Maffin combines history, humour and storytelling to explore what it means to lead with confidence, integrity and purpose.
Concurrent Education Topic Teasers
Here’s an early look at some of the topics and conversations taking shape for Victoria. Full session details, speakers and more programming will continue to be announced.
Technology, Automation & the Next Generation of Course Maintenance
Identifying and Mitigating Risk Before It Becomes a Problem
Using Influencers & Content Creators to Drive Awareness and Tee Times
Marketing Strategies That Convert Interest Into Revenue
Why Government Relations Matter and How to Make Your Voice Heard
Rethinking Retail for Today’s Golfer
What’s Powering Golf’s Future
Using Your Data to Drive Smarter Decisions and Greater Profitability
Strategies to Increase Spend Per Golfer
Building a More Profitable, Efficient & Guest-Focused Operation
This is just the first look. These education previews highlight some of the themes taking shape for Victoria, with full session details, speakers and more programming still to come.
Exciting updates are being added every day. Explore the preliminary agenda to start planning your time in Victoria, and stay tuned as more speakers, sessions and program details are announced.
