Meet Our Keynote Speakers
Three industry-leading keynote speakers. Three unique perspectives. Countless ideas you can bring back to your facility.
Opening Keynote
Double Down on Innovation
The real-life inspiration behind 21, Jeff Ma shares how data, innovation and challenging conventional thinking can help golf operators uncover new opportunities and gain a competitive edge.
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Breakfast Keynote
The Anatomy of an Unforgettable Experience
Drawing on decades of leadership in golf, hospitality and professional sports, Jeff Stipec explores the operational details that transform good guest experiences into unforgettable ones.
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Closing Keynote
Relentless Decency
End the conference with a fresh perspective on leadership as Tod Maffin combines history, humour and storytelling to explore what it means to lead with confidence, integrity and purpose.
Learn MoreA First Look at the Education Lineup
From technology and marketing to operations and profitability, this year’s education will tackle the opportunities and challenges shaping the business of golf. Here’s an early look at some of the topics and conversations you can expect.
Technology, Automation & the Next Generation of Course Maintenance
Identifying and Mitigating Risk Before It Becomes a Problem
Using Influencers & Content Creators to Drive Awareness and Tee Times
Marketing Strategies That Convert Interest Into Revenue
Why Government Relations Matter and How to Make Your Voice Heard
Rethinking Retail for Today’s Golfer
What’s Powering Golf’s Future
Using Your Data to Drive Smarter Decisions and Greater Profitability
Strategies to Increase Spend Per Golfer
Building a More Profitable, Efficient & Guest-Focused Operation
This is just the first look. These education previews highlight some of the themes taking shape for Victoria, with full session details, speakers and more programming still to come.
