Conference Education
This year's education program brings together big-picture thinking and practical takeaways designed for today's golf operators.
From keynote perspectives to sessions covering operations, marketing, technology, revenue and more, Victoria will give you new ideas to take back to your facility and put into action.
More Ways to Learn
Build your own conference experience with concurrent sessions exploring the challenges, opportunities and ideas shaping golf operations today. Choose the conversations most relevant to you and your team throughout the program.
Meet Our Keynote Speakers
From innovation and guest experience to leadership, three keynote speakers will bring distinct perspectives to the stage in Victoria.
Opening Keynote
Double Down on Innovation
The real-life inspiration behind 21, Jeff Ma shares how data, innovation and challenging conventional thinking can help golf operators uncover new opportunities and gain a competitive edge.
Learn More
Breakfast Keynote
The Anatomy of an Unforgettable Experience
Drawing on decades of leadership in golf, hospitality and professional sports, Jeff Stipec explores the operational details that transform good guest experiences into unforgettable ones.
Closing Keynote
Relentless Decency
End the conference with a fresh perspective on leadership as Tod Maffin combines history, humour and storytelling to explore what it means to lead with confidence, integrity and purpose.
Concurrent Education Sessions
From course operations and marketing to technology, revenue and beyond, this year's concurrent education program is packed with practical insights for golf course owners and operators. Explore just some of the topics you can expect in Victoria, then discover the full lineup of sessions and expert speakers!
Technology, Automation & the Next Generation of Course Maintenance
Identifying and Mitigating Risk Before It Becomes a Problem
Using Influencers & Content Creators to Drive Awareness and Tee Times
Progressive Discipline, Documentation & Risk Reduction
Why Government Relations Matter and How to Make Your Voice Heard
Rethinking Retail for Today's Golfer
What's Powering Golf's Future
Using Your Data to Drive Smarter Decisions and Greater Profitability
A Practical Playbook for Golf Operators
A forward-looking session focused on the emerging consumer, menu and F&B trends that will shape the year ahead.
These are just some of the topics on the agenda! Ready to see what's in store? Explore the full session lineup, meet our expert speakers and start planning your conference experience.
View the Full Session LineupThe excitement keeps building! More speakers, sessions and conference experiences are being announced regularly. Check back often for the latest updates as we get closer to Victoria!
