Opening KeynoteJeff Ma
Double Down on Innovation
The real-life inspiration behind 21, Jeff Ma shares how data, innovation and challenging conventional thinking can help golf operators uncover new opportunities and gain a competitive edge.
Golf's Changing Playbook
November 17–19, 2026 | Victoria, BC
Build your playbook for the season ahead.
Join golf industry leaders from across Canada for three days of practical education, valuable connections and new ideas designed to help move your operation forward.
Save $570 with Early Bird pricingRegister by October 5 to SAVE BIG and make the most of your experience at the Golf Business Canada Conference & Trade Show. Invest in your team, your business and the season ahead. You’ll be glad you did.Register & Save
Education Topic Teasers
Conference Education
Explore what's in the playbook.
From course operations and technology to marketing, revenue and the guest experience, this year's education is built around the challenges and opportunities shaping golf businesses right now.
And that's just a taste. Explore the full list of education topics, with speaker announcements and session details still to come.
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Explore Education TopicsMeet Our Keynote Speakers
Three keynotes. Three fresh perspectives.
Innovation, guest experience and leadership take centre stage in Victoria.
Opening Keynote
Breakfast KeynoteJeff Stipec
The Anatomy of an Unforgettable Experience
Drawing on decades of leadership in golf, hospitality and professional sports, Jeff Stipec explores the operational details that transform good guest experiences into unforgettable ones.
Presented by
Closing KeynoteTod Maffin
Relentless Decency
End the conference with a fresh perspective on leadership as Tod Maffin combines history, humour and storytelling to explore what it means to lead with confidence, integrity and purpose.
Presented by
November 17 | Golf Business Canada Trade Show
One focused afternoon.
Real value for your operation.
With planning and purchasing season in full swing, the Trade Show gives you four dedicated hours to discover new solutions, compare options and uncover opportunities for the season ahead. It’s a focused afternoon designed to help you make smarter decisions and get more from your time in Victoria.
With lunch included and exciting prizes up for grabs, there’s plenty happening on the show floor.
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Reconnect
Catch up face to face with trusted suppliers, Golfmax partners and industry contacts.
Compare & Discover
See new technologies, products and solutions and find the right fit for your operation.
Build New Relationships
Meet new exhibitors and make connections that can support your business well beyond Victoria.
Conference Social Events
Make room in your playbook for a little fun.
Two signature evenings give you more time to connect, catch up and experience Victoria together.
November 17 | Opening Reception
The Empress After Dark
Cocktails, connections and a dash of decadence inside the legendary Crystal Ballroom.
Presented by
Explore the Event
November 18 | Conference Dinner
The Crystal Gardens Soirée
Dinner, cocktails, music and dancing beneath the glass canopy of historic Crystal Gardens.
Presented by
Explore the EventDestination Victoria
Make the most of your trip west.
From getting here to where you'll stay, find everything you need to plan your Victoria experience.
Getting to Victoria
Plan Your Trip
Explore travel savings, transportation information and helpful resources.
Travel Resources
Featured Accommodation
DoubleTree by Hilton Victoria
Stay downtown, steps from conference venues, the Inner Harbour, restaurants and more.
BOOK YOUR HOTELNovember 17–19 | Victoria, BC
More insights. More connections. More reasons to be in Victoria.
Bring your team and build your playbook for the seasons ahead.
Register Your TeamOur 2026 Partners
Thank you to our conference sponsors.
We’re proud to recognize the Premier and Supporting Sponsors of the 2026 Golf Business Canada Conference & Trade Show. Be sure to connect with our partners throughout the conference, meet their teams at our networking and social events, and visit them on the Trade Show floor to discover the products, services and solutions they bring to Canada’s golf industry.
CLICK HERE TO MEET OUR CONFERENCE SPONSORS