Betting on Your Future

The golf industry has been living in anticipation, waiting for the “COVID hangover” that still hasn’t arrived. But waiting is not a strategy. Owners and GMs have an opportunity right now to bet on themselves by creating a clear, actionable 3-year strategy. This is about moving from reactive to intentional, designing the future of your business before the future designs it for you. Betting on yourself isn’t a gamble when you have a clear, well-built strategy. It’s the smartest investment you can make for your course, your team, and the members and guests you serve.

About Lesley Hawkins

Lesley Hawkins is a seasoned business executive turned leadership strategist, with over 30 years of experience across retail, brand operations, and sport industries.

After a distinguished tenure at adidas Canada—where she led the retail organization and formerly managed the adidas Golf business—Lesley has shifted her focus toward empowering leaders, building high-performance cultures, and helping organizations scale with heart.

As Co-Founder of Marsley Canada, Lesley partners with her husband and business partner Mark Cathcart to advise small and mid-sized businesses on strategy, culture, and execution. The firm offers consulting, workshops, speaking engagements, and community investment in leadership growth.

In her speaking and coaching work, Lesley brings a people-first philosophy—rooted in vulnerability, authenticity, and relational leadership. She draws upon decades of leading large sales and retail teams, driving change through connection, and rebuilding morale during complex times. Lesley is also the host of The Lesley Hawkins Podcast, where she explores pivotal moments in leadership journeys with honesty, wit, and insight.

Lesley holds a lifelong commitment to helping others “show up fully” in their work and lives, believing that thriving teams and businesses are built on trust, clarity, and consistent human connection.