Closing Keynote
Relentless Decency: A Practical Approach to Acting On What We Say We Value
Featuring Tod Maffin
What Does It Mean to Lead Like a Canadian?
Tod blends history, humour, and lived experience to show how Canadians can lead with steadiness and integrity, even in polarized environments. It’s a lens for exploring how we respond to uncertainty and how leaders can model the behaviours that calm a room and move a team forward.
Learn how to build momentum toward a goal that others will join.
Explore how to lead when the right choice is not the easy one.
See how to inspire others through consistency, not pressure.
Leadership is not about titles, it’s about who chooses to go first.
About Tod Maffin
Tod Maffin has emerged as one of Canada’s most distinctive voices on the Canadian identity. A former national CBC Radio host, Tod has built a loyal following through sharp weekly essays and viral videos that unpack what it means to be Canadian—warts, pride, contradictions and all.
Known for cutting through the noise with clarity, wit, and honesty, Tod doesn’t just inform audiences—he challenges them to think critically, laugh thoughtfully, and reconsider the stories we tell ourselves about who we are as a country.
Tod ties cultural insight to real-world relevance, offering not just perspective but tangible takeaways: deeper cohesion, stronger storytelling, and a renewed sense of shared identity.
At a time when so many nations are retreating into cynicism or division, Tod offers something rare: a clear-eyed, hopeful view of what Canada can be when we remember who we are. His talks don’t just reflect our national story—they help shape it.